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About Us

When you choose Franchise Manuals to generate your Custom Franchise Operations Manual, you will benefit from three of our competitive advantages that separate us from other players in the market.

1. Face-to-Face Site Visit

We meet with you, face-to-face, at your location for the initial site visit. We don’t rely on questionnaires via e-mail or telephone calls to gather our information about your company. The advantage of a personal site visit is that it allows us to get a personal, hands-on feel of your company, its culture, and your product or service. The personal site visit helps us fully understand the intricate details of your operation so we can clearly document your systems and procedures.

2. Virtual Site Visit Attendance

We send one person to your location for the information gathering site visit. During the site visit, every minute of conversation is digitally recorded and saved. We require every team member who will be working on your manual project to listen to all of the site visit recordings before they are allowed to contribute. The advantage of using this system is that it allows the contributing team members to virtually attend every site visit. This ensures that no critical information will be lost or misinterpreted when it is conveyed to the team members. The end result is a more comprehensive and accurate documentation of your system standards.

3. We focus on our core competency

The cumulative experience of the FranMan team includes technical writing, operations, marketing, sales, graphic design and Franchise Law. We have applied this mix of diverse experience to the generation of custom Franchise Operations Manuals, and we have made that our core competency. At FranMan, we only do Franchise Operations Manuals; nothing else. This means that you will have specialists working on your manual project. You benefit from this when you receive one of the most professional operating manuals on the market.

4. We Specialize in Franchise Operations Manuals

All we do is produce Franchise Operations Manuals. We are specialists. This means that if our customers aren’t extremely pleased with our product, we would be out of business. For a large firm, the manual is just one part of their product. Their manual product will be good, but they don’t run the risk of being fired if they just produce an average manual. That sharp edge can sometimes be removed. As specialists, we have to outshine the rest because we are judged entirely on our single product.


Who We Are

Franchise Manuals LLC was founded by Kit Vinson and Rob Vinson in 2005 and is located in Coppell, TX. Rob and Kit offer the perfect blend of legal and operational experience to produce the high quality franchise operations manual you need to manage your franchise system.

Kit Vinson

Kit is a marketing specialist with over 18 years of experience from the ground up. His resume includes corporations such as Hillenbrand Industries, Service Corp. International and Infinity Broadcasting, showing his experience in advertising, financial services, and manufacturing.

Kit earned an MBA from The American Graduate School of International Management (a.k.a. Thunderbird) in 1994. His fields of study include International Marketing and the Spanish language. He has also completed business studies at the University of London in London, England and language studies in Antigua, Guatemala.

Kit’s entrepreneurial ventures and his experience working for Fortune 500 corporations have given him a unique perspective into the business world.

Kit Vinson

Rob Vinson

Rob Vinson is the principal of Vinson Franchise Law Firm in Incline Village, Nevada. He is a franchise lawyer who specializes in representing start-up franchisors and established franchisors all across the U.S. and internationally. His practice is limited to franchise law. Rob is a member of the Texas, California and Nevada bars. He is AV-rated in the Martindale-Hubbell Legal Directory (reflecting "very high to preeminent legal ability and very high ethical standards"). Rob has been a member of the American Bar Association’s Forum on Franchising since 1997.

Rob earned his law degree from Southern Methodist University School of Law in 1987. He was a member of Strasburger & Price LLP law firm in Dallas, Texas from 1987 to 2001, working in diverse areas including litigation, international transactions, international mergers and acquisitions, corporate and franchising. In 1996, he began concentrating his practice on franchise law. He left the firm in 2001 as partner in the Franchise and Distribution Law Practice Group. In 2001, Rob moved to the Silicon Valley in California and began work as a sole practitioner, continuing to specialize in franchise law. In 2003, he moved his practice to Lake Tahoe, and formed Vinson Franchise Law Firm. Over the years, he has worked with Entrepreneur Franchise 100 franchisors, such as 7-Eleven and Coldwell Banker Real Estate, as well as Entrepreneur Franchise 500 franchisors, including Tutoring Club and Shake’s Frozen Custard.

Gary Fieldsend

Gary is a Project Manager with FranMan. He has considerable experience in marketing, advertising, public relations, broadcasting, market research, website development, and graphic design. His work experience includes media research and development with Audience Research & Development, as well the position of Director of Marketing Technology for Pilgrim's Pride where he was responsible for developing and managing their online marketing strategy as well as the creation and management of all of the websites, online newsletters and advertising.

With a diverse blend of experience and a BBA in Marketing from Texas Tech University, Gary makes him a valuable member of the FranMan team.

Gary Feldsend

David Bullock

Prior to joining FranMan, David spent the last 25 years as a successful small business owner, building and operating a commercial photography studio. He has worked with hundreds of well-known companies such as Mary Kay Cosmetics, Neiman Marcus, JC Penney, Chuck E. Cheese, American Airlines, Pilgrim's Pride, CiCi's Pizza, and Pizza Inn. His work has appeared in just about every major publication printed.

Over the years of running his own business, David has developed outstanding customer service skills. His ability to assess a client's needs and provide solutions that meet expectations has always been a strong point. Ask any of David's clients and they will tell you that every detail is handled professionally and that he has never failed to deliver on a promise. David has a Bachelor of Fine Arts from Art Center College of Design in Pasadena, California. His incredible artistic talents and detail for customer service make him a ideal addition to the FranMan team.

Ana Dithurbide

Ana is a Production Specialist at Franchise Manuals. She earned an MBA in International Business from the University of Dallas, Texas in 2000, and she received her Bachelors degree in Public Relations from UADE (Universidad Argentina de la Empresa). Ana's experience includes public relations consulting, import/supply chain manager in Argentina (her native country), research for University of Dallas, and product/business development and marketing manager for Citigroup. Ana's rich blend of experience and multicultural skills makes her a valuable member of the team.

Alicia Aguerrebere

Alicia's responsibilities in the company include International Development and Spanish manual translation. Alicia earned an MBA from the University of Dallas in Dallas, Texas. She received her Bachelors of Business Administration from ITAM University in Mexico City, Mexico. Her major area of study was International Marketing. Alicia's experience includes operations with the Mexico National Lottery Commission, public and private bilingual school teaching, and private management consulting in South America.

Jerry Call

Jerry works for FranMan as a Manual Production Specialist. He is a graduate of the University of Texas at Arlington with a Bachelor in Advertising Communications and Marketing degree. Jerry's experience includes business development, corporate identity and advertising campaign development and consulting, business plan development, graphics design, large document development and design, and technical and training manual development and production.